Since June 2021, Instagram uses IA algorithms to determine the order of followers on Instagram based on three factors: relationship, relevance, and recency. Instagram’s algorithm sorts the followers you are most likely to interact with first, based on your previous interactions and the shared interests with your followers.
In 2021, Instagram stopped ordering followers chronologically in favor of an algorithmic order. Now, when you open Instagram and check your follower list, by default, Instagram will order the list of followers based on people who have had the most interaction with you (the people who like or comment on your posts the most) and the people you are most connected with. Instagram’s algorithms determine which people are most likely to interest you based on your common interests and put them first; for example, if you are passionate about cooking, a follower who regularly posts pictures or comments related to cooking is more likely to appear first on your follower list than someone who posts pictures of kittens.
How Instagram’s Followers Ordering Algorithm Works
Instagram does not communicate in detail on how its follower ordering algorithms work but we have analyzed many accounts and their followers to determine how they are ordered and we have found several things, first, the order of followers on instagram is no longer organized alphabetically or chronologically as was previously the case, second, the AI of Instagram is responsible for ordering your list of followers according to several factors that can more or less move a person up or down the follower list. Among the factors taken into account and found in our study, we found these:
- Someone who likes or comments on your posts is more likely to be at the top of your list of followers.
- A person who posts images in the same areas of interest as you will move up your follower’s list. (This is possible due to the IA of Instagram being able to determine the content of an image and even put words to describe its content)
- The followers you frequent and interact with the most by liking or commenting are sorted first.
- A follower’s profile that you visit regularly will rise on your list of followers even if you don’t follow that person.
- A follower who visits or stalks your profile every day will not necessarily be favored in the order of your follower’s list.
- Instagram orders your favorite or most likely-to-appreciate followers first over those who like or stalk you. It’s the followers you’re interested in that are ordered first, not the ones that are interested in you.
We may use this information to determine a number of things, such as the fact that a person who follows and stalks his ex on Instagram will not climb in the list of his followers if he does not interact directly or indirectly with the person being followed.
Instagram’s Orders Followers So That Spend More Time On Instagram.
We already know that the posts that are displayed on your Instagram feed are sorted in order of interest, this is now also the case for the list of your followers. It seems obvious that Instagram wants you to spend the most time on its site/app and for this reason, the order of followers on Instagram is generated using IA so that the people who can be the most interesting for you are ordered first so that you spend the most time on Instagram.
The more time you spend on Instagram the more ads you see and hence the more money Instagram makes. Sorting interesting followers first keeps you on Instagram for a longer period of time.
Three Key Factors That Determine The Order of Followers On Instagram
There are three key factors that determine the order of followers on Instagram.
First and foremost, Instagram favors the people with whom you interact the most. These are the people who like or comment on your content. If there is a strong relationship between two accounts, the follower will be at the top of the list of followers.
The algorithm then examines to see if your followers interact with posts or accounts that are similar to yours. It examines interactions such as likes, shares, saves, comments, and so on. If this is the case, these users will have a better chance of moving up the list of followers.
Instagram’s algorithm considers the number of followers who have recently followed you. Indeed, the platform displays the most recent publications, so a new follower (who has a greater chance of proposing new content that you have never seen before) has a higher chance of moving up in the order of your follower’s list, allowing you to easily click on his profile and spend additional time looking at his publications.
As we discovered throughout our investigation, AI and significant advances in the field of machine learning in recent years enable Instagram to easily sort followers in order of relevance. AI makes it simple to determine which people are more likely to share content that would be of interest to you and that you might follow. Instagram prefers these types of accounts so that you spend more time on its app.